{"id":15591,"date":"2024-10-07T12:13:02","date_gmt":"2024-10-07T12:13:02","guid":{"rendered":"https://www.cecabank.es/eng/?p=15591"},"modified":"2024-10-07T12:17:02","modified_gmt":"2024-10-07T12:17:02","slug":"ii-jornada-aecoc-cecabank-de-medios-de-pago","status":"publish","type":"post","link":"https://www.cecabank.es/eng/ii-jornada-aecoc-cecabank-de-medios-de-pago/","title":{"rendered":"II Jornada AECOC-Cecabank de Medios de Pago"},"content":{"rendered":"<p><strong>El miércoles 13 de noviembre de 2024 tendrá lugar la <em>II Jornada AECOC-Cecabank de Medios de Pago. El comercio del futuro en la economía global.&nbsp;</em></strong></p>\n<p>El evento tendrá lugar en el auditorio Orense 34. C/ de Orense, 34, 28020 Madrid, de 09:15 h. a 14:15 h. con cóctel de clausura.</p>\n<p>Promovido por AECOC y Cecabank, se abordarán los temas más relevantes y de actualidad del sector de los medios de pago, combinando practicidad e inspiración. Además, se fomentará el <em>networking</em> y el desarrollo de negocio.</p>\n<p>La jornada es el único punto de encuentro que pone al usuario final en el centro y cuenta con la visión y participación del comercio y sintetiza en una única jornada todas las cuestiones trascendentes del panorama actual a nivel nacional e internacional.</p>\n<p>&nbsp;</p>\n<h4>Programa</h4>\n<p>&nbsp;</p>\n<div class=\"description\">\n<ul>\n<li><b>Retos y controversias de la estrategia europea sobre los nuevos medios y servicios de pago en minoristas.​</b></li>\n</ul>\n<p>1. Valoración de las prioridades y la estrategia del BCE versus los bancos centrales nacionales.</p>\n<p>2. Neutralidad tecnológica, aportación de valor y compatibilidad de soluciones dentro del marco normativo.</p>\n<p>3. Transferencias instantáneas: Estrategias de implantación en Europa.</p>\n<p>4. Euro digital: Análisis del enfoque actual, casos de uso y retos.</p>\n<p>5. Innovación en los medios de pago y uso de IA para el desarrollo de nuevos productos y servicios.</p>\n<div>\n<ul>\n<li><b>Visión de futuro sobre los wallets de pagos.</b></li>\n</ul>\n<p>1. Impacto de la regulación y encaje del Euro Digital en el ecosistema de wallets de pagos.</p>\n<p>2. Principales desarrollos en el ámbito de la EU Digital Identity y la EU Digital Identity Wallet.</p>\n<p>3. Retos para una adopción masiva y sin fricciones:</p>\n<p>&#8211; Estandarización, interoperabilidad y costes de transacción.</p>\n<p>&#8211; Infraestructura digital y accesibilidad.</p>\n<p>&#8211; Usabilidad y educación financiera.</p>\n<ul>\n<li><b>Pagos digitales centrados en el usuario.</b></li>\n</ul>\n<p>1. AECOC Shopperview: Presentación de las principales conclusiones del 1er barómetro sobre medios de pago y métodos de autenticación.</p>\n<p>2. Principales motivos que generan una mala UX y su impacto en la cadena de pagos.</p>\n<p>3. Estrategias para mejorar la experiencia de usuario en entornos y situaciones complejas.</p>\n<p>4. Soluciones y desarrollos técnicos prácticos en la operativa diaria.</p>\n<p>5. Rol y aplicaciones de la IA.</p>\n<ul>\n<li><b>Innovación en seguridad ante los nuevos tipos de fraude.</b></li>\n</ul>\n<p>1. Fraude en España -vs- Europa. Nuevos tipos de fraude y protagonistas: El rol del usuario final y la IA.</p>\n<p>2. Marco legislativo: DORA y PSR.</p>\n<p>3. Cómo encajan las estrategias de colaboración con las diferencias de requisitos y responsabilidades dentro de la cadena de pagos.</p>\n<p>4. Trabajos del ERPB y posición de la EBA.</p>\n<p>5. Equilibrio entre nivel de seguridad, experiencia de uso, protección de datos e inversión a realizar.</p>\n</div>\n</div>\n<p>&nbsp;</p>\n<p><strong><a href=\"https://www.aecoc.es/jornadas/jornada-medios-de-pago/\">MÁS INFORMACIÓN E INSCRIPCIONES</a></strong></p>\n","protected":false},"excerpt":{"rendered":"<p>El miércoles 13 de noviembre de 2024 tendrá lugar la II Jornada AECOC-Cecabank de Medios de Pago. El comercio del futuro en la economía global.&nbsp; El evento tendrá lugar en el auditorio Orense 34. C/ de Orense, 34, 28020 Madrid, de 09:15 h. a 14:15 h. con cóctel de clausura. Promovido por AECOC y Cecabank, [&hellip;]</p>\n","protected":false},"author":17,"featured_media":15592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-15591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cecabank-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>II Jornada AECOC-Cecabank de Medios de Pago | Cecabank</title>\n<meta name=\"description\" content=\"El miércoles 13 de noviembre de 2024 tendrá lugar la II Jornada AECOC-Cecabank de Medios de Pago. 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