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Cecabank Report 2018
About Cecabank
Strategic Plan:
2017 – 2020 evolution
2 | 2.7
Cecabank has arrived at the halfway point of the
2020 Strategic Plan
with a
firm commitment towards achieving growth through three lines of business:
1)
Securities Services,
focusing on maintaining the leading position in the
depositary business by complementing the services offering within the
value chain and driving the expansion into the Portuguese market.
2)
Treasury Management,
aimed at increasing profitability, completing the
offering with new services and maintaining its position in the Banknote
business in Spain.
3)
Banking services,
which contributes with multiple solutions to the market
in a mature business, subject to the sector’s adjustments and new players.
Its aim is to attract and build the loyalty of users, create economies of
scale that have an impact on the efficiency of clients and develop added-
value solutions that help acquire business.
In 2018 it continued implementing the defined strategy, which consisted in
strengthening
the business
of the
three main lines of action.
The Strategic Plan is at
its halfway point