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P.

33

Cecabank Report 2018

Corporate Culture

The ckbeSMART project

aims to encourage

innovation

Establishment of

collaborative models

3) Banking Services

Significant growth of the volume of operations and users; a clear example

are immediate payments. In addition, the positive trend of consumption is

reflected in the operations.

The intense commercial activity is reflected in the establishment of

collaborative models to provide services, the closer relationship with

clients and the diversification of services.

Main achievements of internal

transformation in 2018

At the end of 2018, Cecabank worked internally on the need to address a

global transformation plan to implement across the entire entity

, with

the aim of gaining agility, reducing the time-to-market and encouraging

innovation to boost the business’ growth.

The ckbeSMART was launched with this aim in mind. It is a global project with

five major cross-cutting initiatives

in which over 70 entity professionals are

involved already and directly participate in all the transformation initiatives

set out in the Strategic Plan.

4. Talento

1. Metodología

3. Espacios

2. Tecnología

5.Dato

1.

Methodology

3.

Spaces

2.

Technology

4.

Talent

5.

Data

2 | 2.7