Informe_Anual_Cecabank_2016_ENG

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Mission, Vision and Values
In the second quarter of this year the Board of Directors carried out an exer-
cise in reflection on Cecabank’s strategic approach. This exercise had a di-
rect impact on our company’s mission, vision, and values, which have been
adapted to reflect the new reality and secure a position in keeping with our
strategic objectives, from both an internal and external perspective.
Mission: Support financial institutions and other corporations, using
our experience as a wholesale Spanish bank with international exposure.
Vision: We strive to consolidate our leading position offering specialist
solutions for all types of financial institutions and corporations. We ac-
company our clients, building lasting relationships, so that every deci-
sion is a result of mutual trust.
Values: Solvency, Specialisation, Customer-oriented, Innovation and Integrity.
OUR VALUES
Secure a position
in keeping with our
strategic objectives, from
both an internal and
external perspective.
Approach
Values
Mission
Lasting
relationships
Support financial
institutions and other
corporations, using our
experience as a wholesale
Spanish bank with
international exposure
Specialisation Integrity
Customer
oriented
Innovation
Solvency
Leader in
specialist solutions
Mutual trust
Cecabank 2016 Annual Report Page. 34
03 CORPORATE CULTURE
3.1
3.2
3.3