Informe_Anual_Cecabank_2016_ENG

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2013-2016 STRATEGIC PLAN:
WE REACH THE END OF A CYCLE.
Opportunity
to Grow
Definition of
the Strategic
Plan
Approval of
the Plan
Consolidating
the business
model
We build
the future
2012 2013 2014 2015 2016
Strengthen the
businesses of the
future
Guarantee the ordered evolution
of businesses in transition
Change management:
Corporate development
Adapting the
Organisation to the
new Plan
The success of the
Strategic Plan we
completed is the result
of each and every one of
Cecabank’s employees.
At the end of 2012 we began our process of strategic analysis resulting in
the definition of the 2013 -2016 Strategic Plan, approved by our Board of
Directors in June 2013.
This plan took as its starting point the competitive analysis of our lines of
business, and resulted in a redefinition Cecabank’s businesses, financial pro-
jections, and the roll-out of a series of strategic initiatives grouped into 4
different challenges to attain the defined model:
Start-up
Milestones
Challenges
BOARD
DISCUSSIONS
24
MONIT.
COMMIT.
31
STRATEGIC
INITIATIVES
47
PHASES OF
EXECUT.
3
PEOPLE
INVOLVED
+250
HEADS OF
INITIATIVES
42
B A 4retos C
D
Page. 12 Cecabank 2016 Annual Report
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01 2013-2016 STRATEGIC PLAN