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How has the digital world of payments Cecabank offers to its custo-
mers evolved?
In terms of digital payments 2016 has been a very active year, with almost
the whole of the financial system launching mobile applications to promote
payments between people for their customers. At Cecabank we have helped
some fifteen companies implement the application for their customers and
facilitate the interbank processing the transactions require.
What is Ealia and what added value does it bring to the platforms already
out there?
In 2015 under the Ealia framework we developed a platform of services fa-
cilitating both person to person payments and business payments. For pay-
ments between people the solution is really simple. Using a mobile applica-
tion, customers can select a person from their contacts and make a payment
to them without having to know any of their financial details. The system is a
way of bypassing that problem.
There are other functionalities too, such as the ability to make multiple pay-
ments or collections - something we would call a collection, for example for
birthdays, lottery, dinners with friends - and you can also add photos and
messages to the payment.
We continue to work in traditional payment systems too, with regular IBAN
payments, or beneficiaries being able to withdraw payments throughout the
ATM network.
Will new features be added to Ealia in 2017?
We are living a period of digital transformation. This transformation is under-
pinned by three key factors:
The first factor: developing systems and processes that are becoming increa-
singly quick, secure, and pretty much instantaneous.
The second factor is use. We need to ensure the customer experience is beco-
ming easier, simpler, quicker, and more intuitive.
The third factor is our relationship with our customers. The way banks are
communicating with their customers has to change because our environ-
ment is dictating that we need to. We need to have closer relationships, more
tailored to customers’ needs and to do that we need services or solutions
related to the world of big data - this will provide a lot of information to banks
so they can get closer to customers and approach them.
All in all there is a lot to do, a lot to innovate, and develop, and at Cecabank
we will certainly be ready to support all companies in this exciting process of
digital transformation.
Interview
Business intelligence and new channels
“We are living in a
period of
digital transformation.”
Mercedes León
Business intelligence
and new channels
Cecabank 2016 Annual Report Page 77
05 OUR BUSINESS MODEL
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5.2