Informe_Anual_Cecabank

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Page. 41 Cecabank 2015 Annual Report
Following the Strategic Plan and taking into account the
challenges defined in it, Cecabank worked on defining strategic
business targets for 2016.
Business outlook
Growing in
clients
Diversification
of clients
Business
diversification
International
expansion
1
2
3
4
The strategic targets aim to mainly centre
commercial work in 2016 on:
1 2 3 4
Growing in clients:
Increasing customer income
and margins, achieving
greater loyalty and
promoting cross sales.
Diversification of clients:
Achieving greater
penetration in strategic
segments: insurance firms,
public administrations and
corporates. With this end in
view, a working group has
been set up, along with a
market research project for
insurance firms.
Business diversification:
Complementing the current
offer with new services
leveraged on our capacities and
nature as a wholesale bank.
International expansion:
Seeking opportunities,
capitalizing on the foreign
networkand thenewEuropean
Banking Union framework.
I
03 Our Business Model