Cecabank's "Tú Eliges" (You Choose) Social Action programme showcases once again the commitment shared by the bank and its staff towards projects that have a positive impact on society, with record participation
Commitment to society is an intrinsic value of Cecabank. In this regard, the bank has been promoting alliances and specific social contribution actions for a decade, with a special focus on vulnerable groups
Cecabank, through its Social Action programme "Tú Eliges", has awarded a total endowment of €100,000 to 15 social, cultural and environmental projects chosen by its employees following an internal voting process. Cecabank's solidarity initiative, now in its ninth edition, once again highlights the commitment of the bank and its staff towards projects that promote the development of a more inclusive society, that foster culture and that protect the environment.
A total of 29 projects were submitted to this year's call, making it the edition with the highest number of projects and the highest participation (88.68% of the staff voted, which is an all-time record). The initiative that received the most votes from Cecabank employees was the childhood cancer research project run by Fundación Siempre Fuertes.
The presentation of the donations to the various associations and foundations took place today in the bank's auditorium as part of Cecabank's Solidarity Day. In addition, the traditional Solidarity Market was organised, to which various associations and foundations, participants in other editions of "Tú Eliges", were invited, highlighting the ties that Cecabank has maintained with these organisations over time. In addition, a Spanish Red Cross blood donation centre has been set up for all the institution's employees.
In the words of Juan Carlos López, Head of Sustainability at Cecabank: "The "Tú Eliges" programme reflects Cecabank's commitment to making a positive impact on society, a mission whose raison d'être lies in channelling the sensitivities and support of all the people who are part of the bank. Year after year, Cecabank staff has displayed a remarkable spirit of solidarity and a profound commitment expressed through this initiative, which has consolidated itself as the essence of our Social Action".
Cecabank, a decade of commitment and solidarity
Commitment to society is one of Cecabank's defining values, which it has upheld since it was founded ten years ago and has been closely associated with its staff throughout the nine editions of "Tú Eliges".
The Social Action Plan, integrated within the bank's Sustainability Policy, is a reflection of Cecabank's commitment and that of its employees to the implementation of actions that generate well-being for society. Cecabank, as a member of the Spanish Network of the United Nations Global Compact and aware of the importance of its role as a stakeholder in the financial sector, reinforces its commitment to the Sustainable Development Goals (SDG) with its "Tú Eliges" programme, weaving a solidarity network of alliances with various foundations and associations.
Throughout 2023, Cecabank has once again displayed a strong social commitment through various solidarity initiatives. Once again it has collaborated with the Spanish Emergency Committee, responding to the appeal for humanitarian aid for the earthquake that devastated Turkey and Syria at the beginning of the year and raising - between all employees and the bank - the amount of €26,846. Another campaign is currently underway to raise funds to alleviate the effects of the recent earthquake that hit Morocco. The bank maintains a close relationship with the Red Cross and the Madrid Food Bank to participate in various campaigns. Cecabank is also committed to reducing the digital divide, as reflected in the creation of technology classrooms fitted with computer equipment and geared towards the disabled, the elderly, migrants and the unemployed at Fundación Bobath, Fundación Adisli, the Real Oratorio de Caballero de Gracia, Fundación Senara and Fundación Integra. Furthermore, for years now, Cecabank has been promoting corporate volunteering programmes with Junior Achievement in the field of financial education. The theme of this year's programme "Come and discover the advantages of staying in school!" was designed to promote financial literacy and prevent teenagers from dropping out of school.