Cecabank donates 100,000 euros to charity projects chosen by its employees
3 July 2018
Cecabank celebrated its III Soldarity Day yesterday, in which donations were given from the “You Choose” programme. "You Choose" is an initiative where employees participate in proposing a collaboration with different organisations and that this year has meant a donation of 100,000 euros to the 12 finalist projects. Over the last four years, 31 projects have benefited from the “You Choose” programme, which have received more than 282,000 euros.
At the start of the day, Antonio Romero Mora, Corporate Director of Association Services, Audit and Resources of Cecabank, stated that “our social action policy integrated into our CSR Plan strives for an active participation of all our employees with the aim of them identifying with it and feeling proud to work here”.
In the 4th edition of the “You Choose” programme, more than the 80% of employees participated. The programme is done through a virtual platform and in two phases. In the first phase, Cecabank employees can present their organisations in the social, cultural and environmental categories, contributing videos, presentations or information on the association. In the second phase, all employees receive 100 virtual currencies to distribute among the initiatives they like the most. This year, 32 programmes were presented, among which 12 winning organisations were selected (see the chart below).
Support to the Food Bank
Last May, Cecabank renewed its sponsorship of "Calle Cecabank” (Cecabank Street) which remains in the head office of the Madrid Food Bank and that it has sponsored since its creation in 2012. This donation of 6,000 euros contributes to maintaining the structure of this organisation.
The Madrid Food Bank is a non-profit organisation which aims to collect food in order to distribute it to companies across the whole of the Community of Madrid for free. Every year it distributes more than 20 million kilos of food, helping almost 600 social organisations, reaching nearly 200,000 people. This work is possible thanks to the activity that more than 400 volunteers carry out, among which are former employees of Cecabank.
Maintaining a “Calle” at the Madrid Food Bank, is equivalent to a shelf for storing the food that the Bank collects and then distributes for free among many charities recognised by the Community of Madrid that attend to those most in need.
Cecabank also sponsors “Avenida Cecabank” (Cecabank Avenue) in its warehouse at Alcalá de Henares; on several occasions it has donated disused IT equipment and participates in Operation Kilo which it implements every year to provide food donations from the company's employees. Since 2015, Cecabank has donated a total of 4,300 kilos of food, equivalent to about 9,000 euros in basic necessities.
As a result of this collaboration, the board of the Madrid Food Bank Foundation gave an award in the Companies category to Cecabank in 2017 for its financial and food contributions.
Collaboration with the Emergency Committee
This year Cecabank joined the Emergency Committee as a collaborating entity. The signing of this agreement means the bank joining a network of companies that have been added to the Emergency Committee such as Atresmedia, Atrevia, Carat, Mediaset, Orange and Prisa, among others, to offer extensive coverage and public presence in appeals to collect funds in serious humanitarian crisis.
This agreement means a commitment from Cecabank to inform and raise awareness among its employees of the need to help and collaborate in situations such as the Haiti earthquake, which caused the death of 220,000 people, or Typhoon Haiyan in the Philippines which took the lives of 10,000 people.